2007 is arriving fast (and may already be here if you have dropped by a couple of days after this posting).
As always the gurus of the internet world are making their predictions about what will be the next growth expansion area online and I'm keeping my eyes and ears open.
I received an article recently from a web marketing site which made a number of interesting comments about where things were headed.
One of the points presented was concerning multimedia - primarily streaming video and the associated areas of podcasting, live webcasts etc and how businesses would be "discovering" how they could use these tools to reach their market audience in a more effective way.
Once again content is what I believe will attract customers and online video is an area that I think will continue to grow and rival the traditional TV approach.
For those involved in marketing online and utilize streaming video as a tool to reach their customers this is good news.
As an example:
Today I tuned in to my first live webcast and was amazed.
Unlike traditional TV I was actually able to interact with the presenters via live chat at the same time I was receiving their broadcast which was excellent.
Customers were able to ask questions about the products the presenters were demonstrating (in this case fine china and ornamental gifts)and get feedback immediately.
Another area I'm looking at is in social networking.
Seeing the success of Myspace is enough to remind us all of the value of interaction and how this can be utilized to develop relationships with people who become customers.
For more information click the link below
Helloworld and VMdirect - live webcasting tools and business opportunity
Ps To everyone.
All the very best for a happy, safe and prosperous 2007.
Mark.
To inspire you, here's an example of how I'm using streaming video to promote my music.
As always the gurus of the internet world are making their predictions about what will be the next growth expansion area online and I'm keeping my eyes and ears open.
I received an article recently from a web marketing site which made a number of interesting comments about where things were headed.
One of the points presented was concerning multimedia - primarily streaming video and the associated areas of podcasting, live webcasts etc and how businesses would be "discovering" how they could use these tools to reach their market audience in a more effective way.
Once again content is what I believe will attract customers and online video is an area that I think will continue to grow and rival the traditional TV approach.
For those involved in marketing online and utilize streaming video as a tool to reach their customers this is good news.
As an example:
Today I tuned in to my first live webcast and was amazed.
Unlike traditional TV I was actually able to interact with the presenters via live chat at the same time I was receiving their broadcast which was excellent.
Customers were able to ask questions about the products the presenters were demonstrating (in this case fine china and ornamental gifts)and get feedback immediately.
Another area I'm looking at is in social networking.
Seeing the success of Myspace is enough to remind us all of the value of interaction and how this can be utilized to develop relationships with people who become customers.
For more information click the link below
Helloworld and VMdirect - live webcasting tools and business opportunity
Ps To everyone.
All the very best for a happy, safe and prosperous 2007.
Mark.
To inspire you, here's an example of how I'm using streaming video to promote my music.
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