Today was my big launch of video on my music site so I made my way to my website and was horrified to discover my site was completely down (Domain name had expired).
I had paid my fees a month ago but somehow the hosting sevice had missed this.
A great way to miss sales is to have your site down like this.
I have emailed support and will be following up with a phonecall at midnight to make sure everything is fixed.
The lesson:
Check your website regularly at least weekly (or perhaps more often if you depend on it completely as an income source) to make sure you're online and your visitors can still find you.
Also it's worth adding a stats counter (I have one at the bottom of the page which is free for basic functionality) so you can monitor traffic and what effect changes you make to your site, advertising etc is having on the number of visitors coming to your website.
This will help you avoid shelling out time and money on those activities that will give you little in return.
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