I have been experimenting with a number of different advertising techniques over the last few months and have discovered not all ads are created equal.
Advertising methods can vary in cost and effectiveness - one particular strategy to be careful with is in buying links - where you pay a website owner to display your advert as a link somewhere on their site for a set fee (usually renewable monthly) over a defined period of time.
If you have vast amounts of cash to throw away then this strategy can work well for you, on the other hand it can also be a financial money pit that will gobble up your cash quicker than you can say "click on the link".
This is because you are paying for you ad to be displayed (not actual visitors to your site).
I personally would not recommend buying links simply because they do not prove to be cost effective.
A better strategy would be to employ pay per click where you are actually paying for real visits to your web page.
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