WOM.(Word of Mouth) is the most effective form of advertising you'll ever get.
While Google Adwords will happily digest every cent you send to it, WOM is basically free and spreads beyond the internet.
Creating buzz :
Here are a couple of pointers to help build the WOM factor for your business.
Get involved in community.
Joining forums and commenting on blogs is a great place to start.
Post often and reply to other posts.
Do Not Spam! By this I mean don't try and sell something every time you have something to say and swamp the forum or blog with your ads - you'll get deleted very quickly.
The best policy is to be constructive, share information freely and help others.
Be willing to collaborate with others - if you have a website or blog be willing to exchange links and build business referrals.
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