I wanted to talk today about building a business with an attribute all people should have.
It's called generosity.
I personally don't believe a business should do everything for free (otherwise you go broke very rapidly). However it makes good business sense to offer some of your products and services to worthy causes - even the big companies realise this principle - that as you "sow" into "good soil", there is always a good "harvest" later down the track.
To prove my point ask yourself - would you be more likely to become a customer to a "mean or stingy" business or a generous one that gives back into the community?
So how does a business demonstrate this if it is just trying to get by and does not have a lot of cash?
Generosity needn't be money.
Offer some time and skills instead and do something to help out.
I personally have found that this opens doors to further opportunities and contacts.
Granted there are times when you will have to say "no", but if you are willing to give a little of yourself, whether it be advice, a product or service to a worthy cause you will find that this will create goodwill and generate more customers in the long run.
Investigate Mark's business opportunity
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