Here's a profound statement...
"Nobody who bought a drill wanted a drill.
They wanted a hole."
"Nobody who bought a bar of soap wanted soap.
They wanted clean hands."
"Nobody who wanted a computer really wanted a computer.
They wanted to send emails, produce documents, surf the web, do their work..."
Therefore, if you sell drills, soap, computers or anything else for that matter it's really all about finding a need or problem and stating how what you have (your product or service) will provide a solution to that problem or will meet that need.
This is also a good way to find new markets-
Look for a need or problem and find or create a solution.
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